Unlocking the Power of the Surplus Economy

🚀 New Integration Release: Backchannel Now Connects with Nuvemshop

We’re excited to announce a new integration that opens up a smarter way for Nuvemshop sellers to source physical inventory:

Backchannel is now fully integrated with Nuvemshop.

• This means online store owners can now access exclusive deals on surplus and overstock products — and list them instantly in their storefronts.

✨ Buy Smarter, Sell Faster

• With Backchannel, you can now purchase discounted inventory directly from trusted suppliers — including brands, importers, and distributors — at prices up to 70% below wholesale.

🛍️ Designed for Resale

• Products are curated into lots optimized for ecommerce: fashion, electronics, accessories, home goods, beauty, and more. No repackaging. No minimums.

⚡ Instant Listing

• Purchased items can be listed in your Nuvemshop store in minutes, allowing you to expand your catalog and test new SKUs without upfront risk.

A Real-World Example

One Nuvemshop seller, Salvestore.com.br, sourced a lot of sneakers from a verified distributor on Backchannel — at 60% off wholesale. They listed the products the same week and quickly sold through the inventory, unlocking stronger margins and lower risk.

📢 Get Started

Ready to grow your store without growing your costs?

• Connect your Nuvemshop store to Backchannel and get instant access to deeply discounted, ready-to-sell inventory.
• or visit backchannel.com.br to learn more

🚀 Backchannel 2.1 is Here!

We’re thrilled to introduce Backchannel 2.1—our most refined release yet. With a redesigned website, a reimagined onboarding experience, and an even more powerful Storefront, it’s now easier than ever to sell and discover inventory. 🎉

What’s New?

✨ Surplus Inventory Was Just the Beginning

• Backchannel now moves the entire e-commerce inventory lifecycle, starting from manufacturing.
• We now cover multiple categories, not just apparel and sneakers—even food and beverages are available.
• A more modern, refined interface, powered by AI at its core.

🆕 Fully Redesigned Onboarding

• Clear split between company onboarding (with CNPJ validation) and entrepreneur registration.
• Robust form validations and OTP verification to minimize user errors.
• Users can now explore the Storefront right after signing up—no Backchannel approval required.

🏪 A Storefront for Millions of Products

• We now support product lots with over one million items.
• Buyers can build partial offers by selecting individual items from larger lots.
• Seamless self-checkout and order management experience built-in.

Why It Matters

Backchannel 2.1 is all about speed, clarity, and control. From first visit to first sale, we’re making it easier for businesses to list, buyers to engage, and everyone to move inventory faster—no friction, no delays.

📢 Ready to explore the new Backchannel? Log in now and experience the upgrade! 🚀

🚀 Backchannel 2.0 is Here!

We’re thrilled to introduce Backchannel 2.0—our biggest update yet! With a redesigned website and an enhanced Storefront experience, selling and buying surplus inventory has never been easier. 🎉

What’s New?

✨ A Fresh, Intuitive Website

• Simplified navigation for a seamless user experience.
• Optimized search and filtering to find inventory faster.
• Streamlined onboarding to help new users get started effortlessly.

🏪 An Even Better Storefront

• Improved design for a more professional and engaging storefront.
• Enhanced buyer experience, making browsing and purchasing easier.
• New analytics and insights, giving sellers deeper visibility into sales performance.

Why It Matters

Backchannel 2.0 empowers businesses to move inventory faster, maximize revenue, and enhance buyer engagement—all within a modern, easy-to-use platform.

📢 Ready to explore the new Backchannel? Log in now and experience the upgrade! 🚀

🚀 Backchannel Storefront is Now Live!

We’re excited to announce the official launch of Backchannel Storefront—a game-changer for businesses looking to move surplus inventory faster and more efficiently! 🎉

What’s New?

✅ Your Own Digital Storefront:

• Easily list and showcase surplus inventory in a private space.

✅ Seamless Transactions:

• Buyers can manage personal information, order history, and payment preferences more efficiently.

✅ Automated Deal Matching:

• AI-powered recommendations connect buyers with the right inventory.

✅ Real-Time Insights:

• Track sales performance, inquiries, and inventory movement from a centralized dashboard

Why It Matters

With Storefront, sellers can maximize visibility, offload excess stock with ease, and unlock new revenue opportunities—all while keeping full control over pricing and negotiations.

📢 Get Started Today! Log in to your account and start listing your inventory.

Backchannel Storefront | Checkout

The latest Backchannel release enhances the buyer experience with an improved storefront checkout process for bulk orders and a revamped My Account feature. This update streamlines the purchasing journey, introduces dynamic pricing, and allows buyers to manage orders and payments more efficiently. New negotiation tools enable custom offers, and integrated logistics and payment features ensure seamless transactions. These improvements offer a more personalized, flexible, and efficient marketplace experience.

Here's a detailed overview of the feature:

Streamlined Checkout:

• A unified process for bulk orders, reducing complexity by consolidating multiple products into a single transaction.

My Account Enhancements:

• Buyers can manage personal information, order history, and payment preferences more efficiently.

Dynamic Pricing for Bulk Orders:

• Real-time pricing adjustments based on the total order quantity.

Custom Negotiation Tools:

• Buyers can propose custom offers for bulk purchases directly through the platform.

The new Backchannel release offers several key benefits:

• Simplified Checkout: A seamless process for bulk purchases, reducing friction in transactions.
• Personalized Account Management: Buyers can efficiently manage their profiles, orders, and payment methods.
• Custom Pricing and Negotiation: Buyers can negotiate offers and adjust pricing for larger quantities.

Backchannel Storefront | Bulk

In the latest release, we've added The Bulk Purchasing feature on Backchannel’s storefront is designed to simplify and streamline the procurement process for buyers interested in acquiring inventory in bulk orders.

Here's a detailed overview of the feature:

Bulk Selection Tool

• Buyers can select multiple products or lots from the storefront at once.
• Includes filters to group products by category, supplier, or price range for targeted selection.

Dynamic Pricing Adjustments

• Automatically applies tiered discounts based on the total quantity or value of selected items.
• Displays real-time updates on pricing as items are added or removed from the bulk order.

Unified Checkout Process

• Combines all selected products into a single transaction to reduce complexity.
• Buyers can view a consolidated summary of their bulk order, including shipping costs, taxes, and applicable discounts.

Bulk Negotiation Option

• Allows buyers to submit a custom offer for the entire bulk directly to the supplier.
• Includes built-in messaging for quick negotiations within the platform.

Logistics Integration

• Automatically calculates shipping for the entire bulk order, optimizing routes for cost efficiency.
• Provides tracking details for the combined shipment once the bulk order is confirmed.

Flexible Payment Options

• Supports installment payments and financing for large bulk purchases.
• Offers integration with Tino.com.br and other B2B payment providers.

Benefits for Buyers:

• Efficiency: Simplifies the process of purchasing multiple items, saving time and effort.
• Cost Savings: Encourages bulk buying with dynamic pricing and negotiation tools.
• Transparency: Offers clear visibility of costs, logistics, and savings in a single interface.
• Convenience: Eliminates the need for separate transactions for each product, enhancing the overall user experience.

Backchannel Storefront

The Backchannel Storefront is a state-of-the-art B2B marketplace platform designed to streamline the buying and selling of surplus inventory. It provides a seamless and efficient interface for businesses to transact while prioritizing convenience, transparency, and security.

Improvements

Dynamic Product Listings

• Real-time updates for product availability and inventory levels.
• Comprehensive product details, including descriptions, specifications, and high-quality images.
• Advanced search and filtering options to find products quickly.

Bulk Purchasing

• Enables buyers to purchase multiple products in bulk orders with dynamic pricing adjustments.
• Consolidates orders into a single transaction for efficient checkout.
• Provides discounts and offers tailored to bulk purchases.

Integrated Negotiation Tools

• Built-in messaging system for buyers and sellers to negotiate terms directly.
• Custom offer submissions for products or bulk orders.

Seamless Logistics Integration

• Automated shipping cost calculation based on destination and bulk size.
• Real-time tracking for shipments through integrated logistics providers.
• Supports multi-location deliveries for buyers managing distributed operations.

Secure Payment Options

• Supports multiple payment methods, including financing and installment plans.
• Integrates with B2B payment providers like Tino.com.br for secure transactions.
• Ensures buyer protection with escrow-like features, holding payments until order fulfillment.

Data-Driven Insights

• Offers market intelligence with real-time pricing trends and demand forecasts.
• Provides sellers with sales performance reports and inventory movement analytics.

Customizable Branding for Sellers

• Allows sellers to create branded storefronts within the marketplace.
• Features include personalized banners, logos, and product displays.

AI-Driven Recommendations

• Suggests relevant products to buyers based on their browsing and purchasing history.
• Recommends complementary or alternative products to maximize order value.

Benefits

For Buyers:

• Access to high-quality surplus inventory at competitive prices.
• Simplified bulk purchasing and order management.
• Enhanced visibility into product origins and logistics.

For Sellers:

• Efficient platform to liquidate surplus inventory.
• Direct access to a network of verified B2B buyers.
• Insights to optimize pricing and sales strategies.

Backchannel Website CRM

The Backchannel Website is the digital gateway to the Backchannel platform, designed to connect businesses in a seamless and secure B2B marketplace for surplus inventory. It combines a clean, user-friendly interface with powerful features to deliver an exceptional experience for buyers and sellers alike.

Core Features:

Homepage

• A dynamic and visually engaging introduction to Backchannel’s value proposition.
• Highlights the platform’s key features, such as surplus inventory management, secure payments, and logistics integration.
• Calls-to-action (CTAs) for signing up, browsing inventory, and learning more about the platform.

Product Search and Categories

• Advanced search bar with semantic search powered by AI for precise results.
• Categories and filters to navigate products by type, price, location, and availability.
• Featured sections for trending items, bulk discounts, and new arrivals.

Dashboard Access

• Secure login for buyers and sellers to access personalized dashboards.
• Sellers can manage their inventory, track sales, and analyze performance metrics.
• Buyers can view purchase history, track shipments, and manage payment options.

Bulk Purchasing and Negotiation

• A dedicated section for bulk purchasing with bulk discounts and simplified checkout.
• Built-in messaging system to negotiate directly with sellers.

Logistics and Shipping Tools

• Integrated shipping calculators for real-time cost estimates.
• Tracking tools for buyers to monitor order progress.
• Sellers can manage shipment schedules directly through the platform.

Resources and Support

• A knowledge base with FAQs, how-to guides, and industry insights.
• Live chat support and a ticketing system for resolving queries.

Design and Usability:

Clean and Modern Aesthetic

• Minimalist design with bold typography and high-quality visuals.
• Responsive and mobile-friendly layout for seamless browsing on any device.

Intuitive Navigation

• Logical menu structure for quick access to key sections.
• Sticky header with shortcuts to search, login, and contact support.

Personalized Experience

• AI-driven recommendations based on user activity.
• Dynamic banners showcasing relevant deals and updates.

Backchannel Architecture

The Backchannel architecture is a modular, scalable, and cloud-native system designed to efficiently support the operations of a B2B marketplace for surplus inventory. It integrates key components such as user management, inventory tracking, payment processing, and logistics coordination, all while ensuring security and high availability.

Core Architectural Components

1. Frontend

Framework: React.js and Next.js for a dynamic and responsive user interface.

Features:

• User dashboards for buyers and sellers.
• Product browsing, bulk purchasing, and order tracking.
• Mobile-first design for seamless multi-device support.

2. Backend

Framework: Node.js with Nest.js for API development.

Features:

• RESTful and GraphQL APIs to serve frontend requests.
• Business logic for inventory management, bulk purchasing, and negotiation tools.
• Real-time notifications for status updates using WebSockets.

3. Database Layer

• Primary Database: MongoDB for flexible, schema-less data storage of product listings, user profiles, and transaction records.
• Relational Database: PostgreSQL for structured data like financial records, analytics, and order history.
• Caching: Redis for low-latency access to frequently requested data like product search results and session tokens.

4. Search and Recommendation Engine

• Search Engine: MeiliSearch and Elasticsearch for fast, semantic, and filtered searches.
• AI Recommendations: TensorFlow or a similar ML framework to personalize product suggestions based on user behavior.

5. Payment Gateway

Integration: Tino.com.br and other B2B payment providers for seamless and secure payment processing.

Features:

• Support for installment payments and escrow-like functionality.
• Secure handling of buyer and seller financial transactions.

6. Logistics and Shipping

Third-Party APIs: Integration with logistics providers for shipping calculations and real-time tracking (e.g., DHL, UPS).

Features:

• Automated cost calculations for bulk orders.
• Shipment status updates integrated into the dashboard.

7. Analytics and Reporting

• Data Pipeline: Kafka for real-time data streaming and ETL processes.
• Analytics: Looker and Tableau for visualizing sales performance, inventory trends, and user activity.

8. Authentication and Security

• Authentication: OAuth 2.0 and JWT for user authentication.
• Authorization: Role-based access control (RBAC) to manage permissions for buyers, sellers, and admins.
• Encryption: HTTPS and AES encryption for secure data transmission and storage.

9. Cloud Infrastructure

• Hosting: AWS and Google Cloud for scalability and reliability.
• Containerization: Docker and Kubernetes for managing microservices and scaling workloads.
• CI/CD Pipeline: GitHub Actions and Jenkins for automated deployment and testing.

Key Architectural Principles:

Modularity

• Each service operates independently, ensuring the system remains functional even if one component fails.

Scalability

• Designed to handle growth in users, inventory, and transactions with horizontal scaling for services and databases.

Resilience and Fault Tolerance

• Implementing retry mechanisms, failover support, and load balancers to maintain high availability.

Data Security and Compliance

• Adheres to data protection standards (e.g., GDPR, LGPD) to ensure customer and transaction data privacy.